Named after a Dutch art movement, its a stylistic homage carried through into the front and back covers, and indeed their style full stop.
In an interview with Bangsheet Jack White explains. "I'd read a lot about the (De Stijl) movement at one point and it was just my favorite art movement because it was such a simple concept. I thought it was almost the equivalent to what we try to do with our music. The most interesting thing to me though, the reason I thought De Stijl would be a good name for the album, was the idea that when the De Stijl movement had been taken so far it got so simplistic that they decided to abandon the movement in order to build it back up again from nothing. That's kind of how I felt about this album. We had wondered how simple we could get things before we would have to build it back up again. How simple we could get with people still liking what we do. And on this record we added some piano and violin and stuff, so I though it fit kind of perfectly - that structure, that building it up.
In the same way, we always wear red and white (or black) at our shows. It's kind of like our "colors". We always do everything that way to kind of keep order. And that philosophy is reflected in the De Stijl movement."
In a 2003 interview with the Guardian Keith Cameron noted that "they don't so much make a virtue of simplicity as treat it like a religion. In a sleeve note to their second album, De Stijl (named after the post-first world war modernist art movement which included among its followers Piet Mondrian and Gerrit Rietveld), Jack wrote: "When it is hard to break the rules of excess, then new rules need to be established." The De Stijl credo favoured straight lines and primary colours. The White Stripes are never seen dressed in anything other than red or white, with black accessories, and apply a strict minimalist ethos to their art, which in Jack's mind all revolves around the number three."
In the same interview White elaborates. "The first time it hit me, I was working in an upholstery shop. There was a piece of fabric over part of a couch. The guy I was working for put in three staples. You couldn't have one or two, but three was the minimum way to upholster something. And it seemed things kept revolving around that. Like, you only need to have three legs on a table. After two, three meant many, and that was it, you don't have to go any further than that: the three components of songwriting, the three chords of rock'n'roll or the blues - that always seemed to be the number."
In the liner notes the cover concept is credited to The White Stripes, noting "the album contains the designs, sculptures, and sketches of: Paul Overy, Gerrit Rietveld, Theo Van Doesburg, Georges Vantongerloo, Vilmos Huszár".
